20110311

Starbucks' New brand design


Starbucks is one of the most global recognised coffee shops. The siren in the logo has developed during the many years and has once again developed to be a more simplistic design, keeping it still as recognisable as the iconic design that it is.

"The work was done by the internal creative department here at Starbucks in partnership with Lippincott. The goal was not only to refresh the mark but to free the Siren from the ring, allowing her to be treated more artistically."

Read more Here.

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