Packaging designed by UK based company 'Big Fish'.
Type face : ITC American Typewriter.
I got to admit this type of cereal packaging does stand out form the others in the aisle.
It has a clean modern feel to it using laser cut to reveal the cereal inside. The colours compared to other cereal is also more neutral I guess it reflects on the idea of grains, nuts and dried fruits sort of thing and it being a natural healthy cereal.
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