This is amazing. It kinda works too. wonder how they got the program to work...
Get shot while in the fitting room! Try on a Shirt with a Tiger print and when you look into the mirror AR technology simulates a realistic shot in your chest. Aim of that campaign is to save the Tigers!
This is pretty amazing work by Leo Burnett Moscow.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grigory Sorokin, Mikhail Kudashkin
Art Director: Vladimir Shreyder, Mikhail Derkach
Designer: Vladimir Shreyder, Andrey Sergeev
Producer: Gleb Glonti
Account Director: Anna Evdokimova
LookAtMe Account Director: Katya Bazilevskaya
LookAtMe Production Manager: Katya Nazarova
I got this from Here.
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